‘It’s not voodoo – social media takes persistence’

Samantha Paterson, a social media manager at the University of Calgary, talks about how to get the most out of digital marketing

‘It’s not voodoo – social media takes persistence’Samantha Paterson is a social media manager at the University of Calgary and an instructor in Continuing Education. Calgary’s Business: How did you get into social media as a career and what’s the appeal for you? Paterson: During the 2000s in my ed-tech career, I was an early adopter of customer advocacy marketing, including online…

Going paperless will save your business time and money

Four areas you need to tackle to get your business running smoothly in the digital world, and on the path to better profit and efficiency

Going paperless will save your business time and moneyIf you’re not using technology to look after your business’s money, you’re wasting time, spending too much on bookkeeping and probably missing some customers. Imagine if your bookkeeping was already organized. Then it wouldn’t be a big job when it comes time to file taxes or produce reports. There are four areas you need to tackle to successfully go paperless: Cloud-based storage…

 Must-have gadgets for back to school and more

Bluetooth speakers, a durable camera, connecting to the Internet without a nest of wires and a multi-use charger

 Must-have gadgets for back to school and moreWhen we think back-to-school, we think of pens and pencils, notebooks and backpacks, and even tablets and other gadgets. Here are a few less obvious items to consider adding to the pile. Speaker with light show Earbuds are a natural must-have for walking around campus and tuning out what’s around you. But when back at…

Canada needs new data for a new economy

It’s time to focus on assessing skills in workforce development as we prepare for the inevitable job shift

Canada needs new data for a new economyWhen the federal Liberals took power in 2015, they made evidence a key priority in policy-making. Michael Barber, known for his groundbreaking work in “Deliverology,” the science of getting results, was brought in to advise key government decision-makers, and results and delivery units were created within federal departments. Across almost every ministry, there was a…

Disruption has reshaped the corporate sector

The roles of employees and their required skills are also changing. And policy-makers face critical new challenges

Disruption has reshaped the corporate sectorThe Haskayne School of Business at the University of Calgary is one of the leading business education institutions in Canada. Over the coming weeks, faculty from the school will share insights from their research that help readers understand what’s happening in our economy. Corporations evolve a lot differently today than the world’s most valuable companies…

Get smart: we need a 21st-century electrical grid system

Smart grids liberate customers from an outdated business model and allow free enterprise to provide options and services

Get smart: we need a 21st-century electrical grid systemIt’s time for our electrical grid system to get smart. More precisely, it’s time for a smart grid. Our electrical system consists of power-producing plants (coal, natural gas, oil, solar, wind, nuclear and hydro) and consumers of electricity (houses, schools, commercial buildings and industrial plants). The producing plants generate electricity based upon anticipated demand, always…

Helping businesses navigate uncertain social media world

The research provides a better understanding of demand and customer networks, particularly for new products or services

Helping businesses navigate uncertain social media worldResearchers at the University of Calgary have created a mathematical model aimed at helping businesses navigate uncertainty caused by social media. “We developed a model to estimate demand for a new product or service considering the combined effects of three factors of choice: intrinsic preference – the perceived utility of a product or service to…

Digital economy a booming business in Canada

$8.1 billion worth of digital products were purchased between July 2017 and June 2018 or an average of $412 per purchaser: StatsCan

Digital economy a booming business in CanadaNearly 80 per cent of Canadians aged 18 and older reported using free versions or purchasing digital products, such as music and video streaming services, e-books, online games, mobile applications (apps) and computer software from July 2017 to June 2018, says Statistics Canada. Over the same period, 28 per cent of adults in Canada reported…

Calgary college opening career path for women in tech industry

InnoTech College has introduced a bursary to encourage women to train in technology fields

Calgary college opening career path for women in tech industryA Calgary college is tackling the issue of gender equality in the tech industry by helping women train for jobs in that sector. “It’s no secret that women are under-represented in the technology sector,” said Julie Rubin, president of InnoTech College. “We are hearing from employers that it’s a challenge to find skilled tech talent.…

Why wearing a Fitbit can change your life, not just your fitness

Measure your caloric intake and your hydration. Set the alarm. Get alerts for texts and phone calls. Track your sleep patterns

Why wearing a Fitbit can change your life, not just your fitnessFitness trackers have come a long way since the pedometer, the original step counter. They’re no longer just for health nuts and those who simply want to get fit. The latest models include many practical applications no matter what you’re doing to help you get you through your day. Even better, they’re no longer big,…